“At that time, we had no idea what we were supposed to do. We were completely new to the business.”
That is how Mr. Chaudhry Asim, co-founder of Chaudhry Plastic, remembers his early days.
Today, the company is a well-known name in Lahore Shahdara PET market, and he says it is number one in preform mixing across Pakistan.
Here is their journey, advice for newcomers, and his experience with HiTech Machinery.
How Chaudhry Plastic Got Started
The company began in 2017, “basically out of personal interest.”
Some of his father’s friends guided the family and suggested making preforms.
Since then, he says, the journey has been “full of thrills, adventures, failures, and successes.” Hearing about an industry and working in it are different, but they are satisfied today.
His belief is simple: put in effort, keep trying, and Allah Almighty will bless it.
Pure or Recycled Material?
Mr. Asim says pure material is the better market:
- People prefer how it looks
- It is better for human health
- Profit margins are slightly better
Mixing Preforms: “Number One Across Pakistan”
“If anyone is better than us in mixing, they can take our product for free,” he said.
One of its mixing preforms is used in juice packaging.
He is more careful about pure material, where big players such as Gatron make competition hard for local makers. Chaudhry Plastic offers all preform types for pharma, pesticide, water, and juice industries.
How the Partnership with HiTech Machinery Began
Mr. Asim first heard of HiTech Machinery at the end of 2022 and then bought a 5th-generation UWA 208 machine. About 5 or 6 months ago, the company also added a 300-ton Tederic machine for preforms.
He found the Tederic better than other brands in four ways:
- Fabrication
- Production and finish quality
- Results with pure material
- Mixing performance
He has had no technical problems with the UWA since 2023, and has not needed after-sales service so far.
“If there had been any issue with the machines, we would have contacted our after-sales team,” he said.
Why He Trusts the Team
Mr. Asim calls the team “100% professional.” They don’t just tell customers what they want to hear. They discuss technical specifications and present machines based on them.
He singled out Mr. Ammar and Mr. Chaudhry Wajahat of the sales team as honest and dedicated. Mr. Ammar “is a man of commitment.” If he has any doubt, he says he will research it and explain at the next meeting.
In Mr. Asim’s view, this is the right approach. Unrealistic claims might sell a machine once, but the customer may face problems later. HiTech’s focus is making sure the next machine also satisfies you.
Direct Imports and Made in Pakistan
Asked about buyers who import injection molding machines directly from China, he said it is better to deal with Pakistan-based companies.
Among emerging names, he said, HiTech is doing a great job.
On the ‘Made in Pakistan’ vision, he said Pakistan has not yet built a strong brand culture. Many companies produce, but few know how to build and market a brand or compete with multinationals.
There is still a lot of room to improve.
His Advice for Newcomers
Is there room for every newcomer?
Mr. Asim says every business has a profit margin, and with honesty and good intentions, there is scope in almost any field. But competition in preforms has grown.
- Find a gap: Bring something to the market where gaps still exist
- Build a brand: There is more scope in a complete finished product than in preforms alone
- Think B2C: Selling to consumers can bring higher margins, and Pakistan has a huge population
His example: a 1.5-liter bottle from a big brand costs around PKR 80 to 90. “There is more margin in the finished product,” he said.
A Leader with a Vision
Mr. Asim calls HiTech’s CEO, Mr. Habib Ur Rehman, dedicated and a man with a vision.
He understands how to survive and grow in the market and how to take the local industry forward, and his support for Chaudhry Plastic is still there.
Can newcomers trust HiTech? “There is absolutely no doubt about it,” he said. After 3 to 4 years together, “HiTech has played a major role in our growth.”
Watch the Full Interview on Our YouTube Channel:
Exclusive Interview of CH Plastic
A Partnership Built on Trust
Chaudhry Plastic went from a newcomer with no experience to a leading preform maker, with HiTech Machinery part of that growth since 2022.
HiTech Machinery is a complete turnkey solutions provider and machinery supplier in plastic machinery.
We offer plastic manufacturing machinery and auxiliary equipment across Pakistan, Asia, Africa, and the GCC region, along with technical support and local warranty services.
We also provide raw materials for plastic production.
Whether you run a factory or are planning your first, we can help you choose the right machines and keep them running.
Contact HiTech Machinery and get any help.